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We’re looking forward to hearing about the latest trends in Social Media and the top applications of 2022
Twitch
Live streaming is becoming more and more popular for video content consumption. Twitch is one of the most popular and successful apps in this market right now with 140 million monthly active users at the moment which is really impressive!
A Twitch is a streaming platform that is primarily used by gamers. The demographic has, on the whole, lean more towards males – with 65% male and 35% female users. 73% of Twitch users are below the age of 35.
Players can watch themselves play some of their favourite games, like Minecraft, Call of Duty and Fortnite. They can also comment live with other people in the same room. or online. For example, a player could watch themselves play Fortnite and comment on what they see in the game with other players watching and commenting as well. The company also plans to sell gaming hardware like headphones, wireless controllers and consoles.
TikTok
We often talk about TikTok, which has been around since September 2016 and is currently the most popular in-app shop, with 1.5 billion users predicted by 2022.
TikTok is a unique social media platform that lets you record short videos. You can either do it on your own or with a group of friends. Use the AR and filters to add some flavour to the content!
On this platform, as on other apps, most of the users are between 16 and 45.
Discord
In the first place, this app was a social gaming platform on mobile platforms. In the meantime, it has developed into an extensive chat app
Discord was founded in 2015, and it has over 100 million users that are going online every year.
Discord users are organised into separate sets of channels called servers. Also, the users can create servers for free. Here, users can watch videos, send and receive audio, and chat.
Clubhouse
One of the best features of Clubhouse is that people can hear you. You have a conversation with them like on Skype, but they can hear you! This allows for a “hearing impaired” person to communicate with everyone else in the chatroom because when they press the microphone button they are talking and then every one else hears them.
There are some rooms, and each has picked a special theme, and in that rooms, they speak about the title and share their ideas.
All the users can create their room and invite people to participate in the conversation.
The Clubhouse app has been around for a few years and just recently has gained more attention. They have millions of active users per day and also work as a collaboration tool exclusively to create, store & share projects.
Loom
Loom is a video messaging application that lets you send a message by creating and sharing videos. It’s perfect for video conferences and training videos.
Loom can help you record and share your opinion in 20 seconds or less with just your voice or webcam. You can also use interactive graphics, polls, sketches and more to customise your own channel.
Caffeine
It is a platform that Apple designers have founded. Caffeine.tv allows you to create live broadcasts for your friends and followers. The program shows up in a feed, where you can react with emojis or share your response in the comments.
Caffeine offers money for high views or subscriptions like the Twitch application.
Don’t be surprised, but this platform can be helpful to marketers in so many industries, including news, hobbies, gaming, and other things.
Peanut
Peanut is a social media platform for mothers to help them during all stages of motherhood. Mothers, expectant mothers, and those trying to conceive are able to use the app for content & advice!
The idea behind the app was to help women with getting more information and avoid negativity. It currently has 1.6 million users in the UK, US, and Canada
Triller
You might not know about Triller yet since it’s essentially just 3 years old but has been downloaded over 23 million times and is rising daily.
This app provides an innovative way to get more popularity through the use of artificial intelligence. You’re able to create professional videos with this app that can share on other platforms like TikTok.