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DON’T USE THE BOOST BUTTON. EVER!!!
Yep, It’s easy and it’s quick…
and it’s totally useless…
Here are my top 3 reasons why NEVER to use it…
🔥 REASONS TO NOT USE BOOST BUTTON NO.1 🔥
When you boost a post, Facebook is creating a single campaign that includes a single ad set and ad. Your ad set consists of things like targeting, optimisation, and placement.
But, what if you want to try out different audiences? You probably want to create a separate ad set for warm and cold audiences, for example.
While that’s not possible while boosting posts, it’s normal practice in Ads Manager.
🔥 REASONS TO NOT USE BOOST BUTTON NO.2 🔥
The Boost button is built around a single post. So, you shouldn’t be surprised that you’re not able to create ad variations when using this method.
You may want to try different copy, creative, and ad types. All of this is possible, but only if you use Ads Manager.
🔥 REASONS TO NOT USE BOOST BUTTON NO.3🔥
When you boost a post, Facebook streamlines the process to make it as easy as possible. As a result, they never ask you to choose a campaign objective. They make assumptions. They look at the type of post and give you a few optimisation options.
The reality is, though, that you may not want to optimise the way Facebook suggests. And you can’t optimise differently without choosing a different campaign objective.
IF YOU CHOOSE TO OPT FOR THE FACEBOOK BOOST POST OPTION, HERE’S WHAT YOU’RE GIVING UP:
• 1. The option to choose diverse ad objectives, which help you focus your campaign and help Facebook optimise for specific actions and results you want to see
• 2. The option to create split tests quickly and efficiently, including to test strategic ad factors like audience targeting
• 3. An essential ability to customise placement options. (This includes where you want your ads to appear and whether you want your ads on desktop, mobile or both. Placements can directly affect ad costs and results, so you want to be able to make
these decisions.)
• 4. An option to exclude categories or publishers of videos that your ad could appear in, particularly for in-stream video ads. (If you want to avoid certain “risky” categories that don’t align with your brand, this is so valuable.)
• 5. The choice of what you want to optimise for. Even if you choose to run an engagement campaign, you can prioritize the number of impressions (which values the sheer number of times your ad is placed), actual engagement actions, or daily unique reach. Other objectives have additional optimisation options.
• 6. More advanced ad scheduling, including options for dayparting (aka running your ads only at certain times of the day) or if you want standard or accelerated delivery
• 7. Actual ad creative options. When you’re creating new content, the sky is the limit. Choose from video ads, carousel ads, canvas ads, and more to engage with your audience in the best way possible.
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